I want to record exactly which items in a user’s basket are purchased
Optimise Tracking can also support Basket Tracking and is required for the following:
- Visibility of which individual products (or items) are being purchased within the shopping basket.
- Our Basket Tracking report also identifies the most popular products & categories and the overall basket value, with options for more granular analysis by device type and by affiliate.
This can be achieved by adding 4 Item parameters to your Sale/Conversion Tag.
|IName||Mandatory||The name of the basket item purchased †|
|IID||Mandatory||The SKU of the basket item purchased †|
|IVol||Mandatory||The amount of the basket item purchased †|
|IVal||Mandatory||The individual value of the basket item purchased † ††|
† If you are adding multiple values they must be separated by a pipe |
†† This is the value of an individual item. We will automatically calculate IVol x IVal
The following example demonstrates how the Item Values should be configured.