I want to record Publisher clicks into my site in Google Analytics or another Analytics software

Optimise Tracking is designed to work with Google Analytics and UTM values can easily be setup.

IMPORTANT: The Campaign Timeout setting in Google analytics (see Tracking info > Session settings) must match the Optimise Cookie Duration. Contact your account manager if you are unsure what this should be.

The example URL below demonstrates how UTM values can be added to a URL to provide additional reporting in your Google Analytics account under Acquisition > Campaigns:


You can use the Google Analytics URL builder to help.

You can use Optimise’s Tracking Macro’s to dynamically add information to your UTM values.

The example URL below uses an AID macro to dynamically insert the Publisher ID:


Other Analytics platforms can be configured in a similar way using Optimise’s Tracking Macros.

The following Macros are available for Tracking URL Redirects:

Macro Description
{aid} Publisher ID – a numeric identifier for a Publisher
{mid} Advertiser ID – a numeric identifier for your Advertiser account
{pid} Campaign ID – a numeric identifier for your Campaign
{crid} Creative ID – a numeric identifier for a specific creative/banner on your Product/Affiliate Campaign
{sskey} Server 2 Server Key – a unique click reference used for more advanced tracking configurations
{ref_url} Referring URL – the URL the user visited where they clicked on an OMG Tracking URL for your Product/Affiliate Campaign
{timestamp} UNIX timestamp – a UNIX timestamp value (useful for cache-busting)