Merchant - Tracking

Impact Radius Template

Impact Radius supports client-side and server-side postbacks. We should implement a server-side postback and pass {sskey} into an impact radius subid parameter The below is an example template for a postback:{ActionId}&MID=XXXX&PID=XXXX&Status={SaleAmount}&SSKEY={SubId1}&CUR={Currency}&iid={join(items, i, “{i.sku}”, “|”, “”)}&iname={join(items, i, “{}”, “|”, “”)}&Ival={join(items, i, “{i.amt}”, “|”, “”)}&ivol={join(items, i, “{i.qty}”, “|”, “”)}&icat={join(items, i, “{}”, “|”, “”)}&EX1={RefCustomerCountry}&EX2={RefCustomerCity}&VCODE={PromoCode} Note that the […]

Shopify Template

Conversion Tag Tracking macros reference: Deploy the tag to the field described here: In your Shopify admin, click Settings then Checkout Under Order processing tab go to Additional scripts box. Add the pixel at the bottom of the Additional scripts box. Tag template (replace MID & PID values): <script type=’text/javascript’ src=”{{order_number}}&MID=###MID###&PID=###PID###&status={{subtotal_price|money_without_currency}}&vcode={{discounts.first.code}}&cur={{shop.currency}}&channel=optimise&IID={%for line_item in line_items%}{{line_item.sku}}|{%endfor%}&IVol={%for line_item in […]

Woocommerce integration template

For clients using WordPress & Woocommerce we recommend using the PRO Version of the Tracking Code Manager plugin. Once installed use the following tracking tag template. The tracking achieved here is only basic and doesn’t utilise Item/Basket or Voucher Code Tracking. Further instructions here:   <script type=’text/javascript’ src=””></script> <noscript><img src=”” border=”0″ height=”1″ width=”1″></noscript>

DoubleClick Floodlight Template

Basic Template JavaScript tag (preferred): <script type=’text/javascript’ src=”!;&MID=XXXX&PID=XXXX&APPID=%pord=!?”></script><noscript><img src=”!;&MID=XXXX&PID=XXXX&APPID=%pord=!?” border=”0″ height=”1″ width=”1″></noscript> Pixel: <img src=”!;&MID=XXXX&PID=XXXX&APPID=%pord=!?” border=”0″ height=”1″ width=”1″> Note: We recommend configuring the tag in Default mode. See Publisher mode vs Default mode Template for Extended Data JavaScript tag (preferred): <script type=’text/javascript’ src=”!;&EX1=%pu12=!;&APPID=%pord=!?”></script><noscript><img src=”!;&EX1=%pu12=!;&APPID=%pord=!?” border=”0″ height=”1″ width=”1″></noscript> Pixel: <img src=”!;&EX1=%pu12=!;&APPID=%pord=!?” border=”0″ height=”1″ width=”1″>  DoubleClick Macros […]

Universal Tracking – Advertiser Implementation Guide

Overview Our Universal Tracking consists of 3 components: Universal Tag – this is added to every page of your site Conversion Tag – this is added to the post-sale confirmation page Performance Analytics – this provides detailed visibility of the Publisher Purchase Funnel and Full Funnel Attribution reporting.* Benefits Our Advertisers use our technology to […]

Using Conditional Tracking with Google Tag Manager

The following is an example of how to add the Optimise Sale tag to Google Tag Manager (GTM) using a cookie to record the referral source. The Optimise tag is only activated if the referral source is Optimise, so the campaign landing page should be e.g You can also use utm_source and local storage to trigger […]

How to Generate an Application Key

To use the Optimise Mobile Tracking SDK or integrate with a third party you will need to add your Mobile App to your Optimise Account and create an Application Key. This is a unique key that you will use to identify your application to our Tracking Servers. Procedure In a Merchant login, navigate to the View […]

Untracked Transaction Process

What is a Cashback/Reward Website? A cashback or reward website is one where customers can earn cash or reward rebates on online purchases. When a customer makes a purchase online, they may go via a cashback or reward website in order to generate a reward for buying the products and service. Your campaign is running […]

Optimise Android Mobile App Tracking SDK

Overview Optimise Android SDK is an advance tracking tool which helps in tracking app installation, registration and sales (in-app purchase). Please read the following steps carefully to integrate SDK in your app. Download the Android tracking SDK 2.1.3 Assumptions & Prerequisites 1. You are familiar with using Android Studio as a development environment. 2. You will need to […]

Optimise Tag Inspector

Introduction Optimise Tag Inspector is a Google Chrome Extension that makes it easy to see and verify your tracking tags are correctly implemented. Download Extension You can install the Extension here from the Chrome Web Store: Using the extension Open a URL where an Optimise Tag is installed. Simply click on the icon in your […]

Merchant FAQ

Account Settings How do I view and amend my contact details? How do I log out? What levels of security are employed? Affiliate Management How do I view my current affiliates? How can I accept or reject affiliates? Programmes & Content How do I view all current programmes? How do I access banners/creative & editorials? […]

Universal Tags

Introduction Universal tags are highly recommended and are required for the following: Sales funnel reporting – this provides a granular view of all actions and abandonments during consumers’ purchase journeys, with filters to enable more granular analysis by device type and by affiliate (see example Report below) Enables engagement with re-targeting publishers and cross-device tracking […]


CC Confirmed Commission. CID The unique ID associated with an affiliate’s campaign. CR Conversion rate. The percentage of Total Transactions that convert to Validated Transactions. CTR Click Through Rate. The percentage of Impressions that convert into Clicks. CS Commission Structure. CSV the format in which product feeds are offered (Comma Seperated Values). Clicks Agency tracked referral […]

Key Tracking Requirements Checklist

Important! Please review the below list before adding tracking tags. Inform your OMG Contact regarding any queries or should you require support: Sale/Conversion tracking tags (provided separately) added to thank you pages on your desktop site and any seperate mobile friendly websites. A separate tag must be placed on each product’s thank you page. Ensure you […]

Optimise Server to Server (S2S) Tracking and Offline Tracking

Overview This document outlines Optimise’s Server-to-Server and offline tracking requirements for an Optimise Affiliate Campaign (offline tracking is conducted without the use of Optimise Tracking and Optimise Cookies) . It is always preferable to use Optimise ’s tracking technology where possible – for further information please contact your account manager. How does server-to-server (S2S) tracking […]

Adding Channel

Where possible you should notify Optimise of the Channel to which Sale/Transaction is attributed. This can be achieved by adding &Channel= to your Sale Tag, for example: <script type=”text/javascript” src=”{SaleReference}&MID={MID}&PID={MID}&status={SaleValue}&VCode={VoucherCode}&Channel={Channel}”></script> <noscript><img src=”{SaleReference}&MID=4301&PID=4406&status={SaleValue}&VCode={VoucherCode}&Channel={Channel}” border=”0″ height=”1″ width=”1″></noscript> You should always pass &Channel=Optimise when a sale is attributed to an Optimise Affiliate. We recommend using the following values in […]

Mobile App Tracking – Third Party Integrations

Introduction If you are currently using a 3rd party Mobile App tracking SDK, we may be able to integrate directly with this. If the 3rd party is not detailed here please contact your account manager to see if an integration is possible. Tune Appsflyer Adjust Apsalar Kochava If you are looking for the Optimise Mobile […]

Optimise Windows Phone App Tracking SDK

Overview OMGLibrary is a library which is used to track the installs of application. This document shows how the developer will integrate OmgSdk Library in his Application. Add OmgLibrary.dll Add a reference to the OMGLibrary Project. Click on OK button. Next you’ll need to create an Object of OMGSDK. The following code sample outlines how […]

Optimise iOS Mobile App Tracking SDK

Overview Optimise iOS SDK is an advance tracking tool which helps in tracking app installation, registration and sales (in-app purchase). Please read the following steps carefully to integrate our SDK in your app. 1. Download the SDK Download the iOS tracking SDK 2.3 2. Integrating SDK to your Application a). Adding Optimise Mobile Tracking framework Drag and […]

Mobile App Tracking

Introduction This page outlines how Mobile App Tracking can be implemented with Optimise Campaign Manager. This can be achieved either via the Optimise Mobile App tracking SDKs (for iOS, Android or Windows Phone) or by integrating with a 3rd party solution – we are able to integrate with multiple third party products such as Tune, […]

Adding Optimise Tracking to Google Tag Manager

Optimise Tracking tags can easily be added to Google Tag Manager. This article assumes you have a basic understanding of Google Tag Manager Data Layer variables. Login to your Google Tag Manager account and follow the steps below. Adding the Sale/Transaction Tag Optimise is integrated directly into Google Tag Manager. When selecting your Tag Type choose […]

Extended Data

I want to record additional values when a sale occurs You can also record up to 11 additional free-text values when a Sale/Conversion occurs. These values are referred to as Extended Data and can contain any alphanumeric data up to 50 characters. To capture Extended data simply add a new parameter in the format: &EX1={EX1-Value} […]

Testing Your Tracking

Testing Your Tracking Setup We will provide you with URLs so that you can test your tracking setup. You should complete a single session and multi-session test. A multi-session test will test that Optimise tracking tags are activated when a visitor returns to the site at a later stage to complete a transaction. If you are […]

Sale/Conversion Tag Quick Reference

Parameter Data Type Description AppID String MID Numeric MerchantID – A Constant numeric value provided by your Account Manager PID Numeric ProductID – A Constant numeric value provided by your Account Manager Status Decimal The total order amount of the value or 0 if a rejected sale VCode String Used for tracking Voucher Code usage […]

No JavaScript

I am unable to add a JavaScript tag to my site for technical reasons We have alternative, HTML only tags available for this. Please contact your Account Manager and they will supply this to you. Please note that you will not be able to access all of the Optimise Tracking Sale/Conversion Tag functionality if you […]

Currency Conversion

My site transacts in multiple currencies and I need to pass a currency value with each Sale/Conversion If your site uses multiple currencies or your programme is billed in a different currency from your order values then you will need to add a currency parameter to your Sale/Conversion tag. This can be achieved by adding […]

Basket Tracking

I want to record exactly which items in a user’s basket are purchased Optimise Tracking can also support Basket Tracking and is required for the following: Visibility of  which individual products (or items) are being purchased within the shopping basket. Our Basket Tracking report also identifies the most popular products & categories and the overall basket […]

Container Tags

I work with other tracking solutions such as DART Floodlight, Google Tag Manager (GTM), Tealium, Conversant MOJO or another Container Tag solution I use DART Floodlight OMG tracking can be quickly and easily integrated with DART Floodlight. Add OMG tracking as a publisher Tag. You must replace the following DART Macros in your tracking tag. […]

Configuring Analytics

I want to record Publisher clicks into my site in Google Analytics or another Analytics software Optimise Tracking is designed to work with Google Analytics and UTM values can easily be setup. IMPORTANT: The Campaign Timeout setting in Google analytics (see Tracking info > Session settings) must match the Optimise Cookie Duration. Contact your account […]

Tracking de-duplication

Introduction If you are running your Affiliate Campaign with more than one Affiliate Network or you are using a Cross Channel De-duplication tool then you will need to consider how this will work with your Affiliate Campaign. Using Multiple Affiliate Networks If you are running your Affiliate Campaign on multiple Affiliate Networks you will de-duplicate […]

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