The following optional parameters or macros can be included on a click URL:

Parameter Data Type Description
 UID  String  UniqueID/SubID – read more here
 IID  Integer  ItemID – the Optimise ItemID from an Optimise Product Feed
 WID  Integer WebsiteID – the ID of your website as registered in the Optimise system
 CRID  Integer CreativeID – the ID of a creative AdContainer
 IFV  String iOS IFV
 IFA  String iOS IFA
 AndroidID  String Android ID
 GoogleID  String Google Advertiser ID