I work with other tracking solutions such as DART Floodlight, Google TagMan, Conversant MOJO or another Container Tag solution

I use DART Floodlight

OMG tracking can be quickly and easily integrated with DART Floodlight. Add OMG tracking as a publisher Tag.

You must replace the following DART Macros in your tracking tag. You must use the values exactly as specified below:

OMG Value DART Floodlight Value
{SaleReference} %pord=!?
{Status} %pcost=!;

OMG Value DART Floodlight Value {SaleReference} %pord=!? {Status} %pcost=!;

Example Sale/Conversion Tag configured for DART Floodlight:

For more advanced uses you can also use U Variables to pass data into Extended Data or Basket Tracking values.

I use Google Tag Manager

OMG tracking can be quickly and easily integrated with Google Tag Manager. Read our integration guide here.

 

I use another Container Tag solution

OMG tracking can be quickly and easily integrated with many Container Tag providers. You will simply need to ensure that the Container Tag Provider supports Macros for the following:

Value Requirement Instructions
{SaleReference} Mandatory Add a unique sale reference such as an Order Number or Policy
{Status} Optional If relevant, include the total order value
{VCode} Optional If relevant, include any Voucher Code used in the Sale.