By default an Optimise  tracking link will typically redirect to the advertisers homepage or a  generic product/category page. However, if you wish to “deeplink” to a different page within the merchants website then follow the instructions for constructing a Deeplink.

Deeplinking directly to the content assists the user in getting to the information they want more quickly which an increase conversion rates and earnings.

IMPORTANT: Before constructing a deeplink you must ensure that a programme has been “Deep linking enabled” in your affiliate login under the Technical section of the programme details as per the below:


When to use a deeplink

  1. To link to a product specific page on a shopping site
  2. To link directly to a hotel’s details on a travel website

Constructing a Deeplink

A deeplink can be constructed by adding the &r= parameter to an Optimise tracking URL as follows:

URL Encoding

A deeplink URL should be correctly URL encoded to ensure compatibility with all browsers.

For example the following deeplink would be constructed as follows with the correct URL Encoding:

URL encoded would be:

An Optimise tracking URL with deeplink would therefore be as follows:

A useful URL encoder tool can be found here.

Be aware that whilst some browsers will accept an unencoded deeplink it is advised that all deeplinks are URL encoded to ensure backward compatibility with older browsers.

Optimise Deeplinking Browser Plugins

This section details Optimise Browser Deeplink plugins

Optimise Deeplinking Chrome Plugin

Deprecated deeplinks

Optimise has deprecated our old deeplinking parameter &redirect= in place of a new parameter &r=

&r= offers simpler integration and ongoing management of deeplinks and affiliates should migrate away from &redirect= as soon as possible.