I want to record additional values when a sale occurs

You can also record up to 11 additional free-text values when a Sale/Conversion occurs. These values are referred to as Extended Data and can contain any alphanumeric data up to 50 characters.

To capture Extended data simply add a new parameter in the format: &ex1={EX1-Value}

Example Sale/Conversion Tag configured with 11 Extended Data values:

<script type="text/javascript" src="https://track.omguk.com/4301/transaction.asp?APPID={SaleReference}&MID={MID}&PID={MID}&status={SaleValue}&VCode={VoucherCode}&ex1={EX1-Value}&ex2={EX2-Value}&ex3={EX3-Value}&ex4={EX4-Value}&ex5={EX5-Value}&ex6={EX6-Value}&ex7={EX7-Value}&ex8={EX8-Value}&ex9={EX9-Value}&ex10={EX10-Value}&ex11={EX11-Value}"></script>
<noscript> <img src="https://track.omguk.com/apptag.asp?APPID={SaleReference}&MID=4301&PID=4406&status={SaleValue}&VCode={VoucherCode}&ex1={EX1-Value}&ex2={EX2-Value}&ex3={EX3-Value}&ex4={EX4-Value}&ex5={EX5-Value}&ex6={EX6-Value}&ex7={EX7-Value}&ex8={EX8-Value}&ex9={EX9-Value}&ex10={EX10-Value}&ex11={EX11-Value}" border="0" height="1" width="1"> </noscript>

Extended data may also be used to assign different commissions depending on the value. Speak to your Account Manager if your require this.