| CC | Confirmed Commission. |
| CID | The unique ID associated with an affiliate’s campaign. |
| CR | Conversion rate. The percentage of Total Transactions that convert to Validated Transactions. |
| CTR | Click Through Rate. The percentage of Impressions that convert into Clicks. |
| CS | Commission Structure. |
| CSV | the format in which product feeds are offered (Comma Seperated Values). |
| Clicks | Agency tracked referral clicks from affiliate website. |
| Click Time | Click time relates to the time of the last affiliate referred click prior to the sale. Click time is only available from 3rd January 2007 onwards. |
| Content Type | The type of content that activity has originated from eg text link, creative, editorial, OMGads, OMGdirectories, OMGtables |
| EPC | Estimated earnings per click (monthly or daily average). |
| ER | The estimated revenue earned. Note banding is not taken into account. |
| Feed | Refers to lists of product information provided by merchants for use on affiliate websites. |
| FeedID | The unique ID associated with a merchant’s product feed. |
| Impressions | The number of times advertisements appear on an accessed webpage. |
| Lead/s | Post click affiliate generated activity including Applications, Quotes, Unconfirmed Sales. |
| No. of Products | Refers to the number of products offered in a product feed. |
| PC | Pending Commission – Based on monthly data and banding, but may change due to banding. |
| Referrer | The webpage where the user clicked the link. |
| RI | Reporting Information. |
| Stats | Breakdown of statistics for a Merchant program. |
| Status (Statistics Overview page) | Payment status. |
| Status (Leads Statistics page) | The status of the application. |
| Transactions | Relate to post-click trackable activity generated by affiliates including quotes, applications and unvalidated sales. See also ‘Transactions Total’ and ‘Transactions Validated’. |
| Transactions Total | Relate to total post-click trackable activity/Leads. |
| Transactions Validated | Relate to ‘payable’ post-click Transaction activity. |
| Type | The payable activity generated by the Affiliate – Sale or Lead. |
| UID | Unique Identifier |
| Value | The value of the Validated Transaction (application) when payable as a percentage. |
| VAT | Confirmed VAT. |
| XML | the format in which product feeds are offered (Extensible Markup Language). |