|CID||The unique ID associated with an affiliate’s campaign.|
|CR||Conversion rate. The percentage of Total Transactions that convert
to Validated Transactions.
|CTR||Click Through Rate. The percentage of Impressions that convert into
|CSV||the format in which product feeds are offered (Comma Seperated
|Clicks||Agency tracked referral clicks from affiliate website.|
|Click Time||Click time relates to the time of the last affiliate referred click prior to the
sale. Click time is only available from 3rd January 2007 onwards.
|Content Type||The type of content that activity has originated from eg text link,
creative, editorial, OMGads, OMGdirectories, OMGtables
|EPC||Estimated earnings per click (monthly or daily average).|
|ER||The estimated revenue earned. Note banding is not taken into account.|
|Feed||Refers to lists of product information provided by merchants for
use on affiliate websites.
|FeedID||The unique ID associated with a merchant’s product feed.|
|Impressions||The number of times advertisements appear on an accessed webpage.|
|Lead/s||Post click affiliate generated activity including Applications,
Quotes, Unconfirmed Sales.
|No. of Products||Refers to the number of products offered in a product feed.|
|PC||Pending Commission – Based on monthly data and banding, but may
change due to banding.
|Referrer||The webpage where the user clicked the link.|
|Stats||Breakdown of statistics for a Merchant program.|
|Status (Statistics Overview page)||Payment status.|
|Status (Leads Statistics page)||The status of the application.|
|Transactions||Relate to post-click trackable activity generated by affiliates
including quotes, applications and unvalidated sales. See also ‘Transactions
Total’ and ‘Transactions Validated’.
|Transactions Total||Relate to total post-click trackable activity/Leads.|
|Transactions Validated||Relate to ‘payable’ post-click Transaction activity.|
|Type||The payable activity generated by the Affiliate – Sale or Lead.|
|Value||The value of the Validated Transaction (application) when payable
as a percentage.
|XML||the format in which product feeds are offered (Extensible Markup Language).|