Parameter Data Type Description
AppID String
MID Numeric MerchantID – A Constant numeric value provided by your Account Manager
PID Numeric ProductID – A Constant numeric value provided by your Account Manager
Status Decimal The total order amount of the value or 0 if a rejected sale
VCode String Used for tracking Voucher Code usage
Cur String 3 digit ISO standard currency code for the sale’s currency
Channel String Indicates the channel to which the sale is attributed. More info.
Ex1 String Free format, alphanumeric custom parameter up to 50 characters
Ex2 String Free format, alphanumeric custom parameter up to 50 characters
Ex3 String Free format, alphanumeric custom parameter up to 50 characters
Ex4 String Free format, alphanumeric custom parameter up to 50 characters
Ex5 String Free format, alphanumeric custom parameter up to 50 characters
IName String The name of the basket item purchased †
IID String The SKU of the basket item purchased †
IVol Numeric The amount of the basket item purchased †
IVal Numeric The individual value of the basket item purchased † ††

† If you are adding multiple values they must be separated by a pipe |
†† This is the value of an individual item. We will automatically calculate IVol x IVal

The following tag example shows an OMG Tracking tag with all mandatory and optional data items:

<script type="text/javascript" src="https://track.omguk.com/4301/transaction.asp?APPID={SaleReference}
&MID={MID}&PID={PID}&status={SaleValue}&VCode={VoucherCode}&cur={CurrencyCode}&ex1={EX1-Value}&ex2={EX2-Value}
&ex3={EX3-Value}&ex4={EX4-Value}&ex5={EX5-Value}&IName={ItemName1}|{ItemName2}&IID={ItemID1}|{ItemID2}
&IVol={ItemVolume1}|{ItemVolume2}&IVal={ItemValue1}|{Itemvalue2}"></script>
<noscript>
<img src="https://track.omguk.com/apptag.asp?APPID={SaleReference}&MID={MID}&PID={PID}&status={SaleValue}
&VCode={VoucherCode}&cur={CurrencyCode}&ex1={EX1-Value}&ex2={EX2-Value}&ex3={EX3-Value}&ex4={EX4-Value}
&ex5={EX5-Value}&IName={ItemName1}|{ItemName2}&IID={ItemID1}|{ItemID2}&IVol={ItemVolume1}|{ItemVolume2
}&IVal={ItemValue1}|{Itemvalue2}" border="0" height="1" width="1">
</noscript>