Testing Your Tracking Setup
We will provide you with URLs so that you can test your tracking setup. You should complete a single session and multi-session test. A multi-session test will test that Optimise tracking tags are activated when a visitor returns to the site at a later stage to complete a transaction.
If you are using Google Chrome you can use the Optimise Tag Inspector to check Optimise tags are being activated.
Important! If you are using a third-party tracking provider (e.g. DoubleClick) you will need to provide Optimise with a redirect url to add to our systems before completing a test.
Single session test
- Delete browser cookies
- Click on the Test URL provided – this should redirect to your website. Ensure that the URL redirects to the correct landing page and that the correct values (QueryString Parameters) are being passed to your landing page.
- On any pages where you have implemented a Universal Tag you should check the presence of the Universal Tag using the Optimise Tag Inspector.
- From your landing page either place an item in your basket or fill out the form to obtain a quote or generate a lead or application.
- Complete the full sale or lead process. On your post-sale confirmation page where you have placed your Transaction Tag you should check the Tag configuration using the Optimise Tag Inspector.
- Refresh the post-sale confirmation page several times.
- Check the Transaction Summary Report in your account and you should see one Transaction recorded. If you do not see this Transaction (or you see duplicate transactions) double-check your Sale/Conversion Tag is configured correctly.
- Verify that the unique sale reference (Merchant APPID) is displayed (unless alternative arrangements are agreed this will be needed for validating tracked activity).
- Repeat the above for each product.
Multi session test
- Delete browser cookies
- Click on the Test URL provided – this should redirect to your website.
- Close the browser, re-open it and go directly to your site (do not click on any sponsored search results)
- On any pages where you have implemented a Universal Tag you should check the presence of the Universal Tag using the Optimise Tag Inspector.
- From your landing page either place an item in your basket or fill out the form to obtain a quote or generate a lead or application.
- Complete the full sale or lead process. On your post-sale confirmation page where you have placed your Transaction Tag you should check the Tag configuration using the Optimise Tag Inspector.
- Check the Transaction Summary Report in your account and you should see one Transaction recorded. If you do not see this Transaction double-check your Sale/Conversion Tag is configured correctly.
- Verify that the unique sale reference (Merchant APPID) is displayed (unless alternative arrangements are agreed this will be needed for validating tracked activity).
- Repeat the above for each product.
Useful Tools
You may find it helpful to use a tool that can monitor the HTTP traffic that your browser generates. This will let you see all the events that take place when a webpage is loaded and help you identify whether the Optimise Sale/Conversion Tag is fired – or if it is unsuccessful it should help you to identify why.
- Fiddler Tool – A free tool that works with Google Chrome and Internet Explorer
- HTTP Fox – a free Add-on that works with Mozilla Firefox