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Testing Your Tracking

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Testing Your Tracking Setup

We will provide you with URLs so that you can test your tracking setup. You should complete a single session and multi-session test. A multi-session test will test that Optimise tracking tags are activated when a visitor returns to the site at a later stage to complete a transaction.

If you are using Google Chrome you can use the Optimise Tag Inspector to check Optimise tags are being activated.

Important! If you are using a third-party tracking provider (e.g. DoubleClick) you will need to provide Optimise with a redirect url to add to our systems before completing a test.

Single session test

  1. Delete browser cookies
  2. Click on the Test URL provided – this should redirect to your website.  Ensure that the URL redirects to the correct landing page and that the correct values (QueryString Parameters) are being passed to your landing page.
  3. On any pages where you have implemented a Universal Tag you should check the presence of the Universal Tag using the Optimise Tag Inspector.
  4. From your landing page either place an item in your basket or fill out the form to obtain a quote or generate a lead or application.
  5. Complete the full sale or lead process. On your post-sale confirmation page where you have placed your Transaction Tag you should check the Tag configuration using the Optimise Tag Inspector.
  6. Refresh the post-sale confirmation page several times.
  7. Check the Transaction Summary Report in your account and you should see one Transaction recorded. If you do not see this Transaction (or you see duplicate transactions) double-check your Sale/Conversion Tag is configured correctly.
  8. Verify that the unique sale reference (Merchant APPID) is displayed (unless alternative arrangements are agreed this will be needed for validating tracked activity).
  9. Repeat the above for each product.

Multi session test

  1. Delete browser cookies
  2. Click on the Test URL provided – this should redirect to your website.
  3. Close the browser, re-open it and go directly to your site (do not click on any sponsored search results)
  4. On any pages where you have implemented a Universal Tag you should check the presence of the Universal Tag using the Optimise Tag Inspector.
  5. From your landing page either place an item in your basket or fill out the form to obtain a quote or generate a lead or application.
  6. Complete the full sale or lead process. On your post-sale confirmation page where you have placed your Transaction Tag you should check the Tag configuration using the Optimise Tag Inspector.
  7. Check the Transaction Summary Report in your account and you should see one Transaction recorded. If you do not see this Transaction double-check your Sale/Conversion Tag is configured correctly.
  8. Verify that the unique sale reference (Merchant APPID) is displayed (unless alternative arrangements are agreed this will be needed for validating tracked activity).
  9. Repeat the above for each product.

Useful Tools

You may find it helpful to use a tool that can monitor the HTTP traffic that your browser generates. This will let you see all the events that take place when a webpage is loaded and help you identify whether the Optimise Sale/Conversion Tag is fired – or if it is unsuccessful it should help you to identify why.

  • Fiddler Tool – A free tool that works with Google Chrome and Internet Explorer
  • HTTP Fox – a free Add-on that works with Mozilla Firefox
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